fans cheering in a stadium

SPORTS AND GAMING FAN ENGAGEMENT

Redefine the fan experience

View infographic

10 ways digital marketing enhances the fan experience

As teams begin to welcome back crowds, here’s how they can balance digital CX and in-person touchpoints to drive fan engagement and loyalty.

View infographic

data-xy-axis-lg:null; data-xy-axis-md:66% 0%; data-xy-axis-sm:70% 0%
Telecommunication tower
Join the conversation with Cognizant CMT

Visit our Cognizant Communications, Media and Technology LinkedIn page to get the news on how we’re helping clients shape the future. We invite you to join the conversation to exchange ideas, gain insights, and connect with our leaders driving transformation.

Connect now

<h3>Connect with fans like never before.</h3> <h5>Our engagement solutions take fan experience to the next level. We help monetize data and partnerships—and deliver the hyper-personalized engagement that creates new revenue streams for venues, sports teams and associations. The result is connected, immersive experiences.</h5>
PROOF POINTS
A hand holding a mobile phone, photographing the soccer stadium thatis in the background
Engagement platform scores for The Football Association

Learn how The Football Association integrated tech to increase participation in communities across England.

Read the case study

crowd cheering
NBA’s Indiana Pacers step up fan engagement

With a sleek digital CX and automated renewals, the Pacers increased subscriber re-engagement by 20%.

Read the case study

MEDIA & ENTERTAINMENT ECOSYSTEM
<h3>Targeted solutions</h3>
fan dx
Fan DX, powered by Salesforce

Fan DX, powered by Salesforce, digitally transforms how the modern day sports, esports, entertainment organization or venue manages business.

View solution

father and sons watching tv
Direct-to-Consumer Media Solution

A modular fan engagement solution that lets you leverage data, analytics and AI across your content value chain—and position live sports and gaming for success.

View solution

friends cheering
Cognizant’s Fan Persona Engine

Discover how sports brands can see—and connect with—unique fan segments, allowing brands to meet their business goals while delivering on fans’ personalization needs.

View solution

SHOWCASE
<h3>On-screen fan engagement</h3>
THOUGHT LEADERSHIP
<h3>Latest thinking</h3>
Fans at a match
Data scores big for the sports fan experience

Find out how sports leagues and teams can boost the fan experience through personalization and real-time data analytics.

Know more

Skyscraper
Salesforce and sports: Leveling up the fan CX

Tune in to hear the experts discuss how teams are winning with Salesforce Marketing Cloud.

Listen now

The ultimate fan experience
The ultimate fan experience

Learn how Cognizant Fan DX elevates fan experience with innovative engagement, mobile-first ease of access and optimized ticket sales.

Know more

In the news

https://news.cognizant.com/news?pagetemplate=rss\&category=26
3

Check us out

See all Cognizant news

Stay on top of what's happening across Cognizant

Know more

MEDIA & ENTERTAINMENT MANAGEMENT
<h3>Leadership</h3>

Maximize your content value chain.

Let our team show you how.