Sports & Gaming

SPORTS AND GAMING FAN ENGAGEMENT

Redefine the fan experience

10 ways digital marketing enhances the fan experience

As teams begin to welcome back crowds, here’s how they can balance digital CX and in-person touchpoints to drive fan engagement and loyalty.

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Visit our Cognizant Communications, Media and Technology LinkedIn page to get the news on how we’re helping clients shape the future. We invite you to join the conversation to exchange ideas, gain insights, and connect with our leaders driving transformation.

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<h3>Connect with fans like never before.</h3> <h5>Our engagement solutions take fan experience to the next level. We help monetize data and partnerships—and deliver the hyper-personalized engagement that creates new revenue streams for venues, sports teams and associations. The result is connected, immersive experiences.</h5>

PROOF POINTS

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Engagement platform scores for The Football Association

Learn how The Football Association integrated tech to increase participation in communities across England.

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NBA’s Indiana Pacers step up fan engagement

With a sleek digital CX and automated renewals, the Pacers increased subscriber re-engagement by 20%.

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MEDIA & ENTERTAINMENT ECOSYSTEM

<h3>Targeted solutions</h3>

Fan DX, powered by Salesforce

Fan DX, powered by Salesforce, digitally transforms how the modern day sports, esports, entertainment organization or venue manages business.

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Direct-to-Consumer Media Solution

A modular fan engagement solution that lets you leverage data, analytics and AI across your content value chain—and position live sports and gaming for success.

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Cognizant’s Fan Persona Engine

Discover how sports brands can see—and connect with—unique fan segments, allowing brands to meet their business goals while delivering on fans’ personalization needs.

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