1. Industries title Industry & Digital Expertise | Cognizant
  2. Communications, Media & Technology title Communications, Media & Technology Solutions | Cognizant
  3. Media & Entertainment title Content That Generates Results | Cognizant
Fan Persona Engine
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TEAMING UP FOR PERSONALIZATION

Cognizant’s Fan Persona Engine

Harness personalization to increase fan engagement with digital channels by 25%.
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<h3><span class="text-regular">Start your engines for audience segmentation.</span></h3> <h5>Cognizant’s Fan Persona Engine allows sports brands to see—and connect with—unique fan segments.</h5> <h5>By unlocking the mountain of fan data that sports brands already have they can take their personalization strategies from simply adding customer names in an email template to something bigger. Customers crave more personalized fan experiences, and we believe they deserve it.</h5> <h5>Done right, your fans will develop deeper relationships with your brand. You will drive more revenue in a more sustainable manner.</h5> <h5>And your partners will gain the ability to engage with the individuals on your database that they really care about.</h5> <h5>Don’t be left behind when it comes to your fan data. Let us help you start your engines.</h5>
Audience at a match
Understanding your sports brand
Understanding your sports brand

First, we will get to know your objectives, your data landscape and your target audience. We will also find out what monetization opportunities exist for your fans.

Tennis player
Transforming fan data to full profiles
Transforming fan data to full profiles

Next, we will apply third-party datasets to your existing first-party data to build a complete fan profile. This tells us what fans are interested in and their preferred experience delivery.

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Providing personalized fan experiences
Providing personalized fan experiences

Finally, matching fan profiles with your brand goals we’ll work to develop personalized, digital experiences for your customers.

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SHOWCASE
<h3>Featured work</h3>
Sailing competition

COMMUNICATIONS

SailGP gets more fans on board with intuition engineered

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F1 racer

MEDIA & ENTERTAINMENT

Engineering AMF1 to act on intuition

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MEDIA & ENTERTAINMENT

Engagement platform scores for Football Association

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Cognizant recognized in the Best Experience Transformation category

Cognizant Digital Experience Team’s work with The Football Association in the UK earned an honorable mention in the Best Digital Experience Transformation category at the annual Sitecore Awards.

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Our perspectives

Football match stadium
Data scores big for the sports fan experience

Here’s how sports leagues and teams can boost the fan experience through personalization and real-time data analytics.

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Fans cheering
Fan data: The final frontier

Understanding those that love your club, league or country using the information they provide is still an undiscovered opportunity.

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MEDIA, ENTERTAINMENT & SPORT MANAGEMENT
<h3>Leadership</h3>
David Ingham
David Ingham

Client Partner for Media, Entertainment & Sport

Fergus Tomlinson

Product Owner of Fan Persona Engine

James Gibbs

Strategy Lead for Fan Persona Engine

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Take the first step

Serving customers by looking forward as well as back is a big promise, but the power of today’s new digital capabilities is vast and growing.

Let’s talk about how digital can work for your business.

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