CONCEPT-TO-CONSUMER
Reimagine CPG resilience with agentic AI
Data provides insights that influences customer lifetime value and maximizes business outcomes.
Prakash Ayer
Senior Director Retail and Consumer Goods, Netherlands, Cognizant
DEPTH OF EXPERTISE
The consumer goods segments we serve
DRIVEN BY RESULTS
Turn data into insight.
Partner with our teams to deepen engagement and modernize operations.
CONSUMER GOODS ECOSYSTEM
Targeted solutions
Cognizant offers solutions specific to the challenges of consumer goods companies.
TPM and RGM
Align promotions with real-time consumer data and adopt an accelerated approach to pricing and revenue growth.
Performance marketing
Maximize value, enable agile operations and build one-to-one relationships with consumers through the marketing value chain.
B2B sales transformation
Be data- and digitally driven—boost sales growth, simulate and refine consumer experiences.
Intelligent supply chain
Digitize your supply chain end-to-end across integrated business planning, sourcing and procurement, smart manufacturing and dynamic fulfillment.
Customer data ecosystem
Aggregate customer data across touchpoints to build a unified customer profile and to provide hyper-personalized experiences.
Testimonials
Our partners and alliances for consumer goods technology solutions
With more expansive service offerings, we form partnerships and strategic alliances with world-class organizations and deliver comprehensive consumer goods technology solutions to our clients’ business and IT challenges.
BUSINESS INTELLIGENCE
Recently published insights
RETAIL, CONSUMER GOODS, HOSPITALITY AND TOURISM
Leadership
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